AI Insights · Timothy · July 2025
Top 5 Beauty Retail Apps on iOS in Australia: Q2 2025 Performance
Explore the performance trends of the top beauty retail apps on iOS in Australia during Q2 2025, focusing on weekly downloads and active user metrics from Sensor Tower data.
In the second quarter of 2025, the performance of top beauty retail apps on iOS in Australia showcased varied trends in downloads and active users, as reported by Sensor Tower.
MECCA - Beauty Shopping observed a steady flow of weekly downloads, with figures peaking at approximately 6.9K in early April. The app maintained a consistent number of weekly active users, hovering around 124K throughout the quarter.
Sephora - Beauty Shopping experienced a notable spike in weekly downloads in the first week of April, reaching 7.5K. Active users also saw an upward trend, peaking at about 72.8K in mid-June, before a slight decline towards the end of the quarter.
Adore Beauty | Shop Beauty Now showed a significant increase in downloads during late June, with numbers rising to 6.8K. Weekly active users fluctuated, peaking at about 36K in late June.
OLIVEYOUNG GLOBAL had a gradual increase in weekly downloads, with a notable peak of 1.3K in the first week of June. Active users rose to a high of 3.5K in the same period.
Lush Fresh Handmade Cosmetics saw a steady increase in downloads, reaching 689 in late June. Active users also increased steadily, peaking at 876 in the same timeframe.
These insights illustrate the dynamic nature of the beauty retail app market in Australia. For more detailed analysis and insights, visit Sensor Tower.
